【SportsPro Media】利物浦确认要出售新球场的冠名权

★kicker★

    Liverpool FC confirm stadium naming rights sale
    12 January 2010 | By Adam Fraser
    Liverpool FC, the Premier League soccer club, has confirmed that it will sell the naming rights to its new stadium, work on which is expected to begin by April.
    来自英超的利物浦足球俱乐部已经确认了他们将会出售其新球场的冠名权，交易预期会在四月开始。
    The stadium, which will be built in Stanley Park, close to the club's current home ground Anfield, is seen as a key source of revenue by the club's American owners, Tom Hicks and George Gillett, and the club's commercial director Ian Ayre says Liverpool would be "crazy" not to sell naming rights to the new ground.
    将要建在斯坦利公园的新球场离俱乐部现在的主场安菲尔德很近，新球场已被俱乐部的美国老板汤姆.希克斯&乔治.吉列特视为重要的收入来源，俱乐部的商务总监伊恩.艾尔也表示利物浦如果不出售新球场的冠名权，那就是“疯了”。
    "Naming rights is now an accepted part of building any new footballing venue in the world," he said to SportsCity. "And as one of only a few global football brands, it would be crazy of us not to tap into that opportunity.
    “现如今（出售）冠名权已经是世界上任何新建足球场的惯例，”他对SportsCity说道，“作为世界足坛为数不多的驰名商标之一，如果我们不利用这次机会的话，就太疯狂了。”
    "It is an area that some of our competitors have dabbled – Arsenal for example – and it is an opportunity for us to step forward. But what is important is to find the right partner who offers the right cultural fit. Who knows who that would be for Liverpool, but we have certainly had some interest."
    “一些我们的竞争者已经涉足这个领域——比如阿森纳——是我们站出来抓住这次机会了。关键是要找到与我们的文化相适应的合适的partner。谁知道利物浦的合作伙伴会是谁呢？但是确实有很感兴趣的。”
    Arsenal have a £100 million deal in place with airline Emirates for stadium naming rights and shirt sponsorships, but Liverpool would hope to make far more from their new home.
    阿森纳和阿联酋航空公司签署了1亿英镑的赞助合同，涉及阿森纳新球场的冠名和球衣的赞助广告，但是利物浦希望他们的新球场能赚更多。
    Ayre has been elected to the Liverpool board, along with Philip Nash, LFC chief financial officer, and Casey Coffman, executive vice president of Hicks Holdings, in the aftermath of Tom Hicks Jr's resignation yesterday. Hicks, whose father co-owns Liverpool with fellow American businessman Gillett, allegedly responded: "B*** me f*** face. Go to Hell. I'm sick of you," to a fan's email questioning the club's finances.
    伊恩.艾尔和利物浦俱乐部首席财务官菲利普.纳什、希克斯控股公司的执行副总裁凯西.科夫曼一起被选为新的总监，接替昨日辞职的小希克斯。后者因为辱骂一名质疑俱乐部的财政状况的球迷而引咎辞职。
    新闻来源：http://www.sportspromedia.com/notes_and_insights/_a/liverpool_fc_confirm_stadium_naming_rights_sale/?utm_source=Syndication+Websites&utm_campaign=Syndication+Websites&utm_medium=syndication_websites
    新闻编译：owen_zly

迭戈

    球迷的愤怒是可以理解的，不过理性一点，冠名权的确没什么，眼下还是资金重要，钱要用在刀刃上，反正又不是终生的冠名，你说阿森纳的酋长球场一开始谁听了不觉得别扭，也就签了15年。。。加上胸前的赞助商和球场部分赞助，有4亿哈，为啥不要？